Enhanced Campaigns – Bye Bye Mobile Targeting

Enhanced Campaigns Signals The End Of Mobile Device Targeting

Google shook up the search industry with theĀ announcementĀ of Enhanced Campaigns.

The big takeaway from Enhanced Campaigns was the removal of mobile device targeting. This wasn’t a welcome change due to the efficiencies targeting mobile devices with mobile specific ad text could give an advertiser. With this in mind, I did a video for Koozai TV and here it is.

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