Digital Marketing Stuff
The Favourite Is Dead Twitter killed the favourite today, replacing it with a heart, acting as a ‘like’ to all intents and purposes. Predictably there has been a lot of uproar. Understandably so too. A favourite had many guises. It acted as a bookmark to …
Brand Protection Video – Turning Defence Into Offence I shot a video for Koozai TV this week and spoke about Brand Protection for business. Its interesting to see the opportunities that are generated when defending your brand, product or service. In the video I talk …
Enhanced Campaigns Signals The End Of Mobile Device Targeting Google shook up the search industry with the announcement of Enhanced Campaigns. The big takeaway from Enhanced Campaigns was the removal of mobile device targeting. This wasn’t a welcome change due to the efficiencies targeting mobile devices with …
Social Networking Statistics: Pinterest There seem to be almost daily articles on the latest stats your favourite social networking sites are banding around. The odd grain of salt can need to be taken when considering the reality of what these numbers mean. For instance Facebook …
Video: Google AdWords (PPC) Using Negative Keyword My latest video has been up on the Koozai TV blog for a few weeks now. It looks at placing negative keywords at the centre of your PPC approach. Just as you want your ads to show for …
Places To Go For Search Engine Marketing Tips Inspired by John Doherty, below is a Custom Search Engine I’ve put together. Search 14 top notch search engine marketing blogs for tips and advice on almost any topic. Just pop your query in the search …
Using Lists To Remember Why You Joined Facebook And Twitter News feeds on FB and Twitter are now so busy; many people’s original enthusiasm is waning due to the onslaught of status updates, uploaded pictures not to mention Facebook’s attempts at monetising with suggested posts. …
